Expats On Air – Episode 12: Ad Man in Asia, Roy Yeo

Roy Yeo is from Singapore, but he’s spent the last 18 years in Shanghai. Before that, he was in South Africa. Throughout, he’s spent his time as a creative in the ad industry. 

Roy shares how he got into advertising and opens up about the masochist nature of the creative process in the industry. Roy won some Cannes Lions during his career too, which led to some colorful discussions about Singapore’s contributions to award culture in the ad industry. We get into a whole lot more too, so I hope you enjoy. 

Check out Roy on Behance: 

https://www.behance.net/royyeo

 

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Get the intro music here: https://cruelbuddhist.bandcamp.com/track/commitment-to-coffee

Commitment to Coffee by Cruel Buddhist from the Yellow Mountain album.